The Art of SEO
Mastering Search Engine Optimization
by Eric Enge, Rand Fishkin, Jessie C. Stricchiola, Stephan Spencer
📕 The Art of SEO ~ Click Here 📕
- Publisher: O’Reilly Media
- Author: Eric Enge, Rand Fishkin, Jessie C. Stricchiola, Stephan Spencer
- Genres: reference, business, technology, programming, computers, internet, textbooks
- Language: english
- Release date: October 28, 2009
- ISBN: 9780596518868 (0596518862)
- Format: paperback, 556 pages
About The Book
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior — such as new ranking methods involving user engagement and social media — with an array of effective tactics, from basic to advanced.
Comprehend SEO’s many intricacies and complexities
Explore the underlying theory and inner workings of search engines
Understand the role of social media, user data, and links
Discover tools to track results and measure success
Recognize how changes to your site can confuse search engines
Learn to build a competent SEO team with defined roles
Glimpse the future of search and the SEO industry
Visit http://www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.
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