The Third Screen
Marketing to Your Customers in a World Gone Mobile
by Chuck Martin
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- Publisher: Nicholas Brealey America
- Language: english
- Genres: business
- Release date: May 16, 2011
- Author: Chuck Martin
- Format: hardcover, 230 pages
- ISBN: 9781857885644 (1857885643)
About The Book
Chuck Martin takes readers on a journey from the creation of the first screen to the revolutionary third. Martin describes the cultural and social changes incurred by the first screen (the television) and the second screen (the personal computer), opening up his discussion of how the third screen — the mobile device — is redefining the role of the consumer.
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