My Life in Advertising and Scientific Advertising
by Claude C. Hopkins
🔍 My Life in Advertising and Scientific Advertising ~ CLICK HERE 🔍
- Genres: business, biography, psychology, writing, science, communication, economics
- Format: paperback, 336 pages
- Publisher: McGraw-Hill Education
- Language: english
- ISBN: 9780844231013 (0844231010)
- Author: Claude C. Hopkins
- Release date: February 1, 1966
About The Book
Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Here, you’ll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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